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Keywords: Services marketing
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Journal Articles
Barriers to customer‐orientation: A case applied and explained
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (1-2): 136–158.
Published: 01 February 2002
... implications, beyond the context of public sector healthcare. © MCB UP Limited 2002 Health care Services marketing Customer orientation Organizational culture Value According to Gadrey and Gallouj (1998), Gummesson (1997), Varey (1995) and Wikstrom (1996) it is value that attracts...
