Keywords: Sexual minorities
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Journal Articles
European Journal of Marketing (2023) 57 (4): 1219–1241.
Published: 14 March 2023
..., this research contributes to current knowledge on gay-themed advertising and its reception within LGBTQ groups. Practical implications This research offers valuable insights to marketers on how to target sexual minorities in LGBTQ (un)friendly societies. Social implications Findings highlight the social...

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