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Keywords: Shared worldview
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2657–2691.
Published: 13 September 2019
..., zooming in on the meso level of the ecosystem and noting the importance of embedding a shared worldview; provides practical guidance for managers and policy makers about how to manage complex service ecosystems in their quest for improving service outcomes; and offers an insightful research agenda...
