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Keywords: Shelf display
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (2): 497–516.
Published: 25 September 2020
.... Billy Sung can be contacted at: billy.sung@curtin.edu.au Scarcity Shelf-based scarcity Psychophysiology Biometric Luxury Shelf display Scarcity refers to the situation where the supply of resources is insufficient to satisfy the existing demand of a product (Verhallen, 1982...
