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Keywords: Shopping centre
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Journal Articles
Store managers – the seismographs in shopping centres
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2127–2152.
Published: 04 November 2014
...Christoph Teller; Andrew Alexander Purpose – The aim of this paper is to investigate the link between store managers’ evaluation of how customers assess a shopping centre and their own evaluation of the centre and, based on that, the relevance of store managers in reflecting on and informing...
