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Keywords: Shops
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (6): 748–770.
Published: 01 June 2010
...Stephan Zielke Purpose The purpose of this paper is to analyse how five price image dimensions influence shopping intentions for different store formats. Design/methodology/approach In total, 306 espondents evaluated three stores from a list of 18 retailers on a multiple‐item scale, resulting...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (4): 262–271.
Published: 01 April 1977
... in an attempt to indicate productivity levels in differing sizes of shops. Examines how, between 1961 and 1971 shop numbers in the UK reduced by around 18 per cent owing to retailers and consumers recognising possible benefits from economies of scale in retail operation – but that there has been a polarisation...
