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Keywords: Singularization theory
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Journal Articles
European Journal of Marketing (2018) 52 (12): 2334–2355.
Published: 13 September 2018
...Shona M. Bettany; Ben Kerrane Purpose Using the family activity of hobby stock-keeping (“petstock”) as a context, this paper aims to extend singularization theory to model the negotiations, agencies and resistances of children, parents and petstock, as they work through how animals become food...

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