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Journal Articles
Solving marketing optimization problems using genetic algorithms
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1995) 29 (4): 39–56.
Published: 01 April 1995
... an optimization technique such as genetic algorithms could be applied. Presents two worked examples (one in site location and the other in market segmentation) to illustrate the power and suitability of using GAs in marketing. © MCB UP Limited 1995 Algorithms Market segmentation Research Site...
