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Keywords: Skin conductance
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (11-12): 1728–1750.
Published: 09 November 2015
...-tracking coupled with skin conductance measurement in experimental designs aimed at clarifying the role of autonomic reactions such as emotional arousal, pleasure and attention in the effectiveness of emotionally charged marketing campaigns. Cause-related marketing Eye-tracking Skin conductance...
