..., coherence and commitment; initiating foreign market activities. This model is useful to study similar initiatives in developing countries. © MCB UP Limited 2003 Networks Export Subcontracting Small‐ to medium‐sized enterprises Developing countries A number of researchers have made...

...Sylvie Chetty; Colin Campbell‐Hunt The internationalisation of small‐ to medium‐sized enterprises (SMEs) is considered in the context of the overall configuration of strategy in these firms. This paper is based on in‐depth case studies of the internationalisation path of ten small‐ to medium‐sized...

...John Day Given the world wide predominance of the small to medium sized enterprise (SME) we should consider whether we need to segment and target our marketing knowledge, practice and attitudes towards this business type. It is argued that we need to be able to develop entrepreneurship within...