Keywords: Small‐to medium‐sized businesses
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Journal Articles
European Journal of Marketing (1986) 20 (8): 15–22.
Published: 01 August 1986
... and Germany. © MCB UP Limited 1986 Computerized systems Retailing industry Small‐to mediumsized businesses 15 The Metamorphosis of European Retailing by Madhav P. Kacker Suffolk University, Boston, Massachusetts Introduction The retailing industry in Europe stands today at a crossroads...

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