.... In sum, the experiences from these five case firms suggest that traditional segmentation is only used to some degree in the process of establishing customer contacts and sales. Niche marketing Marketing strategy Product differentiation Small enterprises Product positioning International...

... Publishing Limited 2008 International organizations Market orientation Small enterprises Computer software Electronic commerce Finland […] the organisationwide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across...

... used in conducting the steps in the strategic marketing decision‐making process could be classified into learned and inherent competencies and internal and external networks (Table II). © Emerald Group Publishing Limited 2004 Strategic marketing Decision making Small enterprises...

... of market orientation at the individual level (Hirschman, 1983). Craft firms are commonly defined as small enterprises involving primarily manual or hand‐crafted production processes, the resulting products possessing a special aesthetic value (ENSR, 1997). The implications of these characteristics...