... their products. The standard STP‐process as proposed in general textbooks is not appropriate for international niche firms. © Emerald Group Publishing Limited 2009 Niche marketing Marketing strategy Product differentiation Small enterprises Product positioning International business...

... uncertainty (e.g. uncertainty about the dominant technology). © Emerald Group Publishing Limited 2008 International organizations Market orientation Small enterprises Computer software Electronic commerce Finland rapid and proactive behaviour in internationalisation...

... of business and industry involved and the nature of the actual decision as factors influencing the process used to make strategic marketing decisions. © Emerald Group Publishing Limited 2004 Strategic marketing Decision making Small enterprises Managers While remaining a significant...

...). © MCB UP Limited 2003 Market orientation Behaviour Craft production Small enterprises I think marketing, there's a lot of kidology in that. My background is in farming. If anyone came to me selling something with high pressure, that would be it, I'd show them the door (meat...