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Keywords: Smart home application
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1073–1098.
Published: 21 September 2018
..., innovation diffusion theory and risk theory. It develops this model in a smart home applications context. Design/methodology/approach The study is based on an online survey consisting of 409 participants, and the data are analyzed using structural equation modeling. Findings Each theory provides...
