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Keywords: Social and ethical branding decisions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (2): 337–368.
Published: 05 January 2026
... management Brand readiness Social and ethical branding decisions In the fast-changing realm of technological advancement, the triumph of new-age technologies (NATs) is increasingly influenced by factors beyond technical competencies or innovative offerings [1] . As offerings based on NATs gain...
