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Keywords: Social dilemmas
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 900–934.
Published: 13 October 2026
...Siavash Rashidi-Sabet; Sreedhar Madhavaram Purpose This study aims to examine how marketing can help resolve firm-level social dilemmas. The authors synthesize insights from sociology, psychology, economics, political science, management and marketing to conceptualize firm-level marketing social...
Includes: Supplementary data
