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Keywords: Social economies
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Journal Articles
International Marketing Indicators
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (2): 89–136.
Published: 01 February 1980
... be made at the level of the sub‐national region — not at national level. The formation of a specifically‐oriented Marketing Indicators Working Party is proposed. © MCB UP Limited 1980 Marketing mix International marketing Economic indicators Social economies Standards International...
