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Keywords: Social identification
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Journal Articles
Enhancing IT industry employees’ service innovation performance: antecedents and outcomes of service innovation engagement
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (8): 2455–2483.
Published: 18 July 2022
... data were collected from 251 employees over two periods, along with their supervisor-reported data. The model was tested using structural equation modeling. Findings Employees’ engagement fully mediates the impact of innovative self-efficacy and social identification on service innovation...
Journal Articles
The role of affiliation, attractiveness and personal connection in consumer‐company identification
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 655–673.
Published: 29 March 2013
... (as perceived by the consumer), the greater the consumer's identification with the company. Salvador Ruiz de Maya can be contacted at: salvruiz@um.es © Emerald Group Publishing Limited 2013 Consumer company identification Relationship marketing Social identification Marketing Consumers...
Journal Articles
Brand communities: loyal to the community or the brand?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 93–114.
Published: 08 February 2013
... tangible actions, to the benefit of the company and its products (Gremler and Brown, 1999). Gabriele Morandin can be contacted at: gabriele.morandin@unibo.it © Emerald Group Publishing Limited 2013 Brand communities Brand loyalty Social identification Motorcycles Europe Customer...
