... data were collected from 251 employees over two periods, along with their supervisor-reported data. The model was tested using structural equation modeling. Findings Employees’ engagement fully mediates the impact of innovative self-efficacy and social identification on service innovation...

... (as perceived by the consumer), the greater the consumer's identification with the company. Salvador Ruiz de Maya can be contacted at: salvruiz@um.es © Emerald Group Publishing Limited 2013 Consumer company identification Relationship marketing Social identification Marketing Consumers...

... tangible actions, to the benefit of the company and its products (Gremler and Brown, 1999). Gabriele Morandin can be contacted at: gabriele.morandin@unibo.it © Emerald Group Publishing Limited 2013 Brand communities Brand loyalty Social identification Motorcycles Europe Customer...