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Keywords: Social networking
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1234–1253.
Published: 01 October 2018
...Anjala S. Krishen; Mark A.A.M. Leenders; Siva Muthaly; Marta Ziółkowska; Michael S. LaTour† Purpose Using social capital theory (SCT), the purpose of this research is to determine the success of social networking in societies that may be lower in social capital, for example in Poland, versus those...
