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Keywords: Social norms approach
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (9): 1458–1475.
Published: 20 September 2013
... in the field of domestic electricity consumption has compared the impact of real-time social norm information with that of information that only contains individual household usage. © Emerald Group Publishing Limited 2013 In applying the social norms approach to electricity consumption...
