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Keywords: Social signals
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (8): 2022–2057.
Published: 31 July 2026
... Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Decentralized branding Brand creation Web3 eWOM NFT Blockchains Speculative markets Social signals In recent years, the marketing landscape has seen the emergence of digital brands embedded...
