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Keywords: Social support
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Journal Articles
European Journal of Marketing (2020) 54 (11): 2825–2848.
Published: 16 July 2020
... 04 02 2020 01 05 2020 11 06 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Loneliness Social support Consumer identity Consumption communities Self-help Loneliness is a pervasive problem in post-industrial nations...

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