...-parenting. Focusing on the context of children’s food consumption, the authors use a conflict lens of socialization theory and a relational power perspective to investigate the dynamics and conflicts inherent in Chinese intergenerational co-parenting interactions. Design/methodology/approach The authors...

...Robert Harrison; Risto Moisio; James Gentry; Suraj Commuri Purpose Despite years of research into consumer socialization, little research examines men’s roles in consumer socialization processes. The purpose of this paper is to attend to this gap and to investigate consumer socialization processes...

..., marketing, nutrition and psychology, this paper examines how intergenerational influences (IGs) are manifested in the dietary domain. Findings Evidence suggests that the influence of early socialization is substantial, and that such impacts constitute an interesting yet sometimes overlooked set...

...Philip J. Trocchia; David Berkowitz Addresses the socialization process among marketing doctoral students. Four modes of doctoral student socialization are provided from depth interviews conducted with 28 purposively selected individuals. These four modes are based upon two characteristics: degree...