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Keywords: Societal challenges
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1554–1566.
Published: 03 June 2025
... implications Organizations that embrace resonance-seeking practices and spaces can co-create and enhance organizational capacity to articulate social value and contribute to sustained positive impacts addressing societal challenges. Originality/value This paper unpacks the underexplored role of resonant...
