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Keywords: Socio-cognition
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 496–521.
Published: 08 April 2014
... produces efficacious beliefs. Interventions should also address EI training in customers given its role in influencing self-efficacy. Originality/value – The simultaneous examination of traditional service factors and socio-cognitive factors contributes to theory by considering the individual health...
