..., and the implications these have for MO research in particular as well as for the marketing discipline as a whole. Design/methodology/approach The study is guided by sociology of science research and studies of the history of the marketing discipline. It is based on a review of all MO articles and references...

...Rick Delbridge Edited by Neil   Smelser and Richard   Swedberg . The Handbook of Economic Sociology . New Jersey : Princeton University Press   1994 . 835pp. , ISBN: ISBN: 0691044856   £30 (paperback) Economics Sociology Marketing While marketers may...

... Postmodernism Sociology Words, according to the late, great novelist, Evelyn Waugh, “should be an intense pleasure, just as leather should be to a shoemaker”. Like the apocryphal author whose lifetime ambition was to write a book that ended with the word “mayonnaise”, or H.L. Mencken’s famous...

... theory of time allocation assumes individuals seek to compress time‐consuming activities. Time compression and the speeding‐up of activities are a current feature of both consumer and industrial marketing. Discusses other constructs of time, drawn from the fields of sociology, psychology and anthropology...