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Keywords: Source effects
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (11): 2215–2231.
Published: 09 October 2018
...Davide Christian Orazi; Fiona Joy Newton Purpose Effective communication of information is central to integrated care systems (ICS), particularly between providers and care-consumers. Drawing on communication theory, this paper aims to investigate whether and why source effects increase positive...
