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Keywords: South Korea
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (5): 822–846.
Published: 31 May 2011
..., small business marketing and internationalisation research. © Emerald Group Publishing Limited 2011 Performing arts Entrepreneurialism International business Theatre South Korea Korean performing arts organisations enter new markets such as the Edinburgh Festival Fringe and stimulate...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (1-2): 153–169.
Published: 15 February 2011
... such temporal stability in a study by Calantone and Sawyer (1978 , p. 403). Market segmentation Cosmetics South Korea The study reported here assesses the practical and methodological merits of two segmentation methods used in market segmentation schemes. After a review of the key literature...
