Keywords: Specialisation
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Journal Articles
European Journal of Marketing (1970) 4 (2): 98–105.
Published: 01 February 1970
... of the context of the marketing specialism. © MCB UP Limited 1970 Marketing activities Specialisation Organizational structure The structure of the marketing specialisms in their context by D. S. Pugh London Graduate School of Business Studies This paper attempts to formulate the characteristics...

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