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Keywords: Spectacle
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1893–1902.
Published: 12 September 2016
.... Through engaging in selfie practices, one is temporarily becoming a spectacle within a spectacle, and it has important consequences for the self. One of them has been described by Tiidenberg and Gómez Cruz (2015) as the “popularity paradox”. In their study, selfie-posters experienced feeling pressured...
