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Keywords: Spending propensity
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Journal Articles
The spillover effect of incidental social comparison on materialistic pursuits: The mediating role of envy
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Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 1107–1127.
Published: 07 February 2018
...Xiaoying Zheng; Ernest Baskin; Siqing Peng Purpose This paper aims to examine whether social comparison in a prior, nonconsumption circumstance (e.g. in an academic setting) affects consumers’ materialism and subsequent spending propensity, and explores the incidental feeling of envy...
