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Keywords: Sport marketing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1585–1614.
Published: 13 May 2025
...Daniel Ladik; Thilo Kunkel; Keshav Gupta; Danielle McArdle Purpose This study aims to use feedback from leading scholars in the field to provide direction for future sport marketing studies. Design/methodology/approach Responses from 22 prominent sport marketing scholars were gathered...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (9): 1233–1251.
Published: 14 September 2012
... extension Sport marketing Brand management Football Academic studies within the field of sports branding have so far been limited to the area of brand equity (e.g. Bauer et al., 2005 ; Gladden et al., 1998 ; Ross, 2006) and brand extensions (e.g. Apostolopoulou, 2002...
