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Keywords: Stakeholder involvement
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1793–1805.
Published: 23 January 2024
... rather than an online survey to optimise response rates). The key areas of stakeholder involvement are outlined next. Initially, our NGO partner identified several Indonesian high schools who would be suitable for this project. These schools were then invited to find out more about this project...
