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Keywords: Stakeholder multiplicity theory
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Journal Articles
Assessing stakeholder network engagement
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Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (5): 1359–1384.
Published: 30 December 2020
... Stakeholder multiplicity theory Stakeholder network engagement In the broader management literature, the concept of stakeholder has been used to understand how firms should address the demands of their environment and fulfil a societal mission beyond the relationship with their shareholders (Freeman...
