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Keywords: Stakeholder network engagement
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Journal Articles
Assessing stakeholder network engagement
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Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (5): 1359–1384.
Published: 30 December 2020
... to measure a firm’s stakeholder networks, and the level of engagement firms have with these networks. Drawn upon the customer engagement and stakeholder theory literature, this study aims to propose an approach to calculate a firm’s stakeholder network engagement (SNE) index. Design/methodology/approach...
