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Keywords: Stardom
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (10): 2025–2053.
Published: 05 June 2019
... at: markus.wohlfeil@dmu.ac.uk As Dyer’s (1998) stardom theory is strongly tied to the Hollywood star system of the 1920s-1940s, during which film studios had contractually tied film actors for many years to them and created, managed and marketed their personal on- and off-screen persona (Barbas, 2001...
