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Keywords: Start‐ups
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1990) 24 (4): 4–10.
Published: 01 April 1990
..., partners and finance. The conclusion is drawn that a market for wines and spirits does exist in the Third World although a greater degree of risk is attached to investment there than would be the case in a Western economy. © MCB UP Limited 1990 Start‐ups Alcoholic drinks Marketing Developing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1976) 10 (6): 301–329.
Published: 01 June 1976
... route to risk reduction. The case histories demonstrate that market orientation in industrial product development is not only feasible but highly desirable. © MCB UP Limited 1976 Product development Industry Product lifecycle Marketing Start‐ups Introducing Successful New Industrial...
