..., covering a wide range of countries, industries, and products, as well as firms of different status, size, and geographic focus; the tendency to use probability sampling designs, obtain high response rates, secure large sample sizes, and apply advanced statistical analysis; and the great diversity...

... performance Statistical analysis The market orientation (MO) construct is at the very heart of modern marketing and a frequently studied research subject. It was presented in the 1990s as the actions that firms undertake to implement a customer orientation, and include a set of behaviors...

... Limited 2007 Regression analysis Serials Marketing Statistical analysis Market research Data gathered from students and employees were mainly used in Journal of Marketing Research and Marketing Science. While articles published in Journal of Marketing, Journal...

... adaptation. An overview of the conceptual framework is presented in Figure 1 . The theoretical background supporting this framework will now be discussed. © Emerald Group Publishing Limited 2005 Exports Pricing policy Statistical analysis Portugal Rich and poor countries alike look...