..., covering a wide range of countries, industries, and products, as well as firms of different status, size, and geographic focus; the tendency to use probability sampling designs, obtain high response rates, secure large sample sizes, and apply advanced statistical analysis; and the great diversity...

... performance Statistical analysis The market orientation (MO) construct is at the very heart of modern marketing and a frequently studied research subject. It was presented in the 1990s as the actions that firms undertake to implement a customer orientation, and include a set of behaviors...

.... Since it has alternative data distribution assumptions, it generates more appropriate and correct findings in terms of model fit and correctness of the analysis. On the other hand, despite being in use in statistical analysis for many years, it has received rather little attention in the marketing...

... Emerald Group Publishing Limited 2005 Exports Pricing policy Statistical analysis Portugal Rich and poor countries alike look to export subsidies to enhance their presence on world markets. But they may be doing more harm than good (The Economist, 2000). From the point...