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Keywords: Status evaluation period
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (12)
Published: 21 August 2020
... are advised to offer customized customer status evaluation periods and communication styles for top-tier and bottom-tier demoted customers to effectively promote their willingness to restore lost status and loyalty intentions. Originality/value This study is among the first to explore the possible varying...
