... been promising. © MCB UP Limited 1980 Marketing strategy Steel industry Industrial marketing Selling Customers | 365 Marketing Strategies in Industrial Markets A Framework Applied to a Steel Producer by Håkan Håkansson The relationships between sellers and customers in industrial...

... development of new industrial products. Uses only two companies, one in the aluminium and the other in the steel industries, in the study. Concludes that the strong influence of financial considerations in several aspects of market development seem likely to mean only low funds will be needed compared...

... Steel industry United Kingdom Japan British steel: the challenge for an international industry by Lord Layton Commercial Managing Director British Steel Corporation The author examines the critical issues facing the British steel industry as its technological basis is transformed. He identifies...