... is to examine a unique stereotype related to men’s social media use. Design/methodology/approach Four experiments examine judgments of men based on how often they post on social media (frequently vs infrequently). Findings The authors find that posting frequently (vs infrequently) affects the perceived...

... this commentary because, hey, you’re in it. © MCB UP Limited 2001 Marketing Education Stereotype Academic staff So, whichever context strikes you as more polysemically appealing, where does that leave the poor poststructuralist marketing pedagogue? I mean the one without an ideologically...