... is to examine a unique stereotype related to men’s social media use. Design/methodology/approach Four experiments examine judgments of men based on how often they post on social media (frequently vs infrequently). Findings The authors find that posting frequently (vs infrequently) affects the perceived...

... and distinctively modernist two‐by‐two matrix. Which quadrant of the matrix do you fall into …? Marketing Education Stereotype Academic staff © MCB UP Limited 2001 The IR is well aware of, and sensitive to, the contempt in which academic marketing is held in many quarters of university life...