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Keywords: Stereotype content model
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1891–1912.
Published: 22 August 2025
... preferences have been overlooked. Focusing on an underexamined cue (traditional production methods) and drawing from the Stereotype Content Model, this study aims to examine whether a warmth stereotyping of farmers may explain the influence of this cue on consumer preferences. Moreover, the paper also...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (3): 869–898.
Published: 28 March 2022
... at: brad.carlson@slu.edu 22 07 2020 08 01 2021 12 06 2021 20 10 2021 02 02 2022 14 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Celebrity endorsement Social judgments Stereotype content model Advertising...
