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Keywords: Stock market reaction
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (3-4): 406–421.
Published: 30 March 2012
... profitability. © Emerald Group Publishing Limited 2012 Event study New product forecasting Stock market reaction Strategy Marketing strategy Stock prices United States of America Evaluation of stock market reactions to new products requires the exact dates of new product announcements...
