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Keywords: Stock repurchase
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (10): 2358–2389.
Published: 16 October 2024
...Yuan Wen; Babu John-Mariadoss; U.N. Umesh; Alberto Sa Sa Vinhas; Daniel Kuzmich Purpose This study aims to investigate the effect of stock repurchase – firms buying back their own stocks – on firm performance, focusing specifically on the role of marketing capability. The authors also investigate...
Includes: Supplementary data
