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Keywords: Store cooperation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2582–2603.
Published: 08 August 2019
... model and data obtained from general merchandise managers at 190 supermarket retailers in Japan. Findings The results reveal that both centralised merchandising authority and store cooperation between merchandising and store divisions motivate PL merchandising improvement, which strengthens PL...
