Keywords: Store layout
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Journal Articles
European Journal of Marketing (2018) 52 (5-6): 1223–1256.
Published: 26 February 2018
...Ioannis Krasonikolakis; Adam Vrechopoulos; Athanasia Pouloudi; Sergios Dimitriadis Purpose Positioned in the e-retailing field, this study aims to investigate the effect of the retail store’s atmosphere on consumer behavior in 3D online shopping environments, focusing on store layout as a critical...

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