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Keywords: Story plot
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (4): 1232–1267.
Published: 21 April 2022
... structure Story plot Borges said there are only four stories to tell: a love story between two people, a love story between three people, the struggle for power and the voyage. All of us writers rewrite these same stories ad infinitum. – Paolo Coelho Stories are central to human life...
