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Keywords: Strategic alignment
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Journal Articles
Organisational innovation in SMEs: The importance of strategic orientation and competitive structure
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (9-10): 1091–1112.
Published: 01 September 2004
... sectors. However, the hypothesised relationships will be tested statistically to confirm if, and to what extent, they apply to the particular case of Greek SMEs. © Emerald Group Publishing Limited 2004 Organizational innovation Small to medium‐sized enterprises Strategic alignment...
