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Keywords: Strategic process
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Journal Articles
Pursuing “flexible commitment” as strategic ambidexterity: An empirical justification in high technology firms
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1389–1417.
Published: 14 September 2012
... Strategic process Ambidexterity Flexibility Commitment Business performance Corporate strategy Strategic resources have been the focus of extensive research attention, especially within the resource‐based view (RBV) of the firm, one of the most widely accepted theoretical perspectives...
