... are almost exclusively based on principles of compensatory decision making. The paper aims to explore to what extent and in what way these basic principles of conjoint modelling are violated. Design/methodology/approach Data were obtained from a verbal protocol study where 18 undergraduate students each...

...Philip J. Trocchia; David Berkowitz Addresses the socialization process among marketing doctoral students. Four modes of doctoral student socialization are provided from depth interviews conducted with 28 purposively selected individuals. These four modes are based upon two characteristics: degree...

... that university marketing departments have experienced fast growth in student enrolments in the past year, and they expect overall enrolments to grow by about 15 percent over the next five years. Research interests among staff span a broad range of topics, and research productivity appears to compare favourably...

...Margaret Kinnell The development of international marketing principles and practices in UK universities is considered with specific reference to a study of two institutions. First there is an outline of how a marketing approach has emerged in relation to overseas students. Then the way in which...

... be targeting these young people to open accounts with their grant cheques, therefore perhaps persuading them to say with the banks after graduation. States that specialist student advisers, or officers, may be seen as key personnel by helping banks to establish and maintain a ‘feel good’ image with students...

...Peter Bowbrick Comments on the commonly‐observed phenomenon that people frequently judge the quality of a product by its price, assuming that the most expensive item is better, and discusses the reasons for this and its implications. Discusses a typical experiment in which university students were...

...D.B. Taylor; B.R. Dixon Reports on an investigation into the managerial talents of management students who will form the core of the managers of tomorrow. Focuses on talents exhibited by those students majoring in marketing and makes comparisons with students majoring in other areas of management...

..., examining loyalty of new residents in an area developing loyalty to restaurants. Questionnaires were distributed to new students in Bergen, Norway for the autumn semester in 1974, in all 200 students received 2 questionnaires over a four‐week period and 126 completed the questionnaire both times, discusses...

...Arthur Meidan Suggests that there are six major dimensions that influence students' attitudes on postgraduate marketing education selections and these are: practical considerations; curriculum requirements; convenience factors; experience with the institutions; academic factors; and admission...