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Keywords: Subcontracting
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (5-6): 728–752.
Published: 01 June 2003
...Pervez Ghauri; Clemens Lutz; Goitom Tesfom The objective of this paper is to review the literature on how networks can be used in developing countries to encounter export‐marketing problems. Several case studies of export‐grouping and subcontracting networks, involving small‐ and medium‐sized...
